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Inside DSEI Issue 12 February 2017

Week, and received lots of positive feedback so we launched officially on January 4th. We’ve had huge amounts of publicity and became the number one app on Google Play and iTunes internationally within 48 hours. You mention that you received offers of continued funding, how has the app been funded until now? citizenAid is a joint military and civilian creation. Colonel Peter Mahoney and I make up the military medical experts while Andrew Thurgood and Sir Keith Porter bring the civilian expertise. Together we have a unique knowledge and experience set and a track record of developing national and international trauma programs. It’s been the clinicians’ passion through hundreds of hours of pro bono effort to create citizenAid. But we couldn’t have developed these first versions of the app and Pocket Guide without the financial support of both Trauma Care UK and Mercia Accident Rescue Service charities. Are there any other developments you’d like to bring to the app in the future? We’ve deliberately kept the app simple for now. Our priority is to provide UK citizens with free, coherent advice and guidelines in the unlikely but not impossible event of a shooting or other terror attack. We opted for both a mobile app and paper Pocket Guides to cover our bases regarding personal preferences, but we’re also looking to work with sight and hearing charities to provide those with visual or hearing impairments with suitable guidelines and support. The next stage for us is the development and distribution of further training materials, including short training videos and a free distributed familiarisation pack to be delivered by ‘registered volunteers’. So the app works in accordance with direction and guidelines from the UK emergency services. Did you have any issues gaining buy-in from the emergency services before launching the app? From the outset we were keen to ensure the backing of the emergency services. The app had to fit in with their procedures. Having conflicting advice was not an option. With this in mind, we sought endorsement from the police, and from there we took the application wider to national agencies including the National Counter Terrorism Security Office. Building on the police guidelines of “Run, Hide, Tell”, we added in “Treat” as a fourth imperative, to advise the public on treating one another once they had found a place of safety. Looking ahead to DSEI, how important is it for citizenAid? DSEI provides us with a huge, unique opportunity for internationalisation. DMS has a great relationship with the event, and we work with the UK medical industry there as DSEI offers us all an international platform to demonstrate our capabilities and innovations in saving soldiers’ and civilians’ lives. This DSEI, citizenAid will play an integral role in the demonstration in the medical exhibition area, with a mock-up giant phone screen showing the app as we lead observers through the immediate aftermath of a terrorist incident. With thousands of visitors potentially seeing the demonstrations during the week, we hope that there will be increased interest and awareness from governments and agencies around the world, with whom we can collaborate to spread the advice and messages of public emergency preparedness. citizenAid will be demonstrated by the Defence Medical Services within the Medical Engagement Zone from Tuesday 12 September until Friday 15 September. 19 INTERVIEW


Inside DSEI Issue 12 February 2017
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